Case Studies
Real strategies. Real returns.
RMR Partners has a unique approach to investing that draws out value from places where it might not be apparent. We have an ability to identify under-appreciated assets that exist in trending markets… then adding our personal touch to maximize growth in ways that don’t appear in a spreadsheet. Check out our Case Study with Walnut Grove RV Park to learn how we delivered huge value to our investors.
Walnut Grove RV Resort
- Tiffin, Ohio | Status: Exited
- Asset Type: Campground & RV Park
Summary:
Acquired in 2021, Walnut Grove RV Resort is a 283-site campground along the Sandusky River about an hour from Lake Erie and well-situated between the metro and suburban areas of Cleveland and Columbus. With a post-Covid boom in the outdoor hospitality space, we identified an opportunity to capitalize on this market growth by upgrading the campground to meet the new demand of campers in the region.
Our Process for Profitability
Making Walnut Grove RV Resort a strong market asset.
Identifying Income Opportunities
Walnut Grove RV Resort was charging rates well below market, specifically for rental units. This was quickly apparent to us and we reasoned that with some straightforward upgrades, we could not only justify a sizable rate increase, but we could also open the door to a new demographic of campers that might not previously have considered this destination.
Result Delivered:
Boosted campsite rents from $1,600 to $2,500 with no impact on occupancy.
Brand & Marketing Revitalization
In order to appeal to the demographic we wanted to target, the park needed a facelift in its digital presentation. We performed a complete rebrand and redesign of the logo, developed a modern and robust website, and initiated marketing campaigns to drive interest and capture the market sector we believed would respond most strongly to a new and improved online presentation of the park.
Result Delivered:
Our new brand, website, and marketing strategy drove a significant growth of interest in the park and resulted in a changeover to a higher quality seasonal and transient campers.
Major Operational & Experiential Improvements
- Professionalized operations using Campspot online reservation system and Rent Manager
Converted 30 transient sites to seasonal, reducing turnover and creating longer term resident base
Capital Improvements: installed park-wide wifi system, upgraded olympic pool and basketball court, designed modern video game room
Purchased two additional rental cabins
Result Delivered:
These upgrades allowed our team to run a more efficient and more enjoyable park, as well as more closely track the park financials and optimize our operations to invest in the biggest money-makers for the resort.
Value Realization & Sale
Over the course of one season, Walnut Grove RV Resort experienced a revenue increase of well over 50%, and nearly 90% on rentals alone. The outdoor hospitality buying market continued to stay hot, and RMR chose to step out of our position the following year through the sale of the park to another investment firm at a large profit. At the beginning of 2023, the campground was pre-leased and had a waiting list for campers to gain access to The Grove.
Result Delivered:
Acquired in 2021 for 2,600,000; sold in 2022 for $4,200,000 creating $1,600,000 profit for RMR Partners in 18 months on an initial investment of $420,000.
What Makes RMR Different
Others
- Hands-off syndicated approach.
- One-size fits all investment and asset class.
- Using conventional real estate methods for modern business problems.
RMR
- We are heavily involved in all operational decisions and cut the largest investment check in our deals.
- Hand tailored opportunities that are difficult to source .
- Our varied business and real estate experience make us out of the box thinkers.